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Product concept, highlights and added value
Kiddyfresh cod&horseshoe breakfast dumplings insight into the breakfast scene of preschool children, for parents in a hurry to solve breakfast anxiety: the name of the product accurately focuses on the children's breakfast scene, the packaging fully conveys the raw materials, eating scenes, etc., and the design continues the series of packaging of small square cod. The product is simple to cook, and it can be taken out of the pan in 5 minutes; Selection of raw materials - selection of Atlantic real cod, with high-quality horseshoe, selected wheat core powder, sweet and refreshing taste, protein, dietary fiber and vitamins in one bite, to empower children's growth. The difficulty of breakfast dumpling innovation is: traditional dumplings are more seasoned heavily, cod&horseshoe breakfast dumplings are designed for children, healthy nutrition is the premise of consumer choice, how can it be delicious and healthy? Cod&horseshoe breakfast dumplings are lightly seasoned, light sodium, no chemical additions, no flavors, pigments, preservatives and genetically modified ingredients, on the basis of delicious, to achieve the simplest ingredients to the greatest extent and return to the original taste of food.
Product Images
Please briefly describe how your product communicates with consumers
Product Research and Design:
Nutritional Value: Ensure that the product contains the essential nutrients required for children. Select Atlantic cod, paired with crisp water chestnuts, chosen premium wheat germ powder, and a balanced mix of meat and vegetables. This provides children with a healthy, balanced breakfast choice.
Flavor: Considering children's palate, the cod and water chestnut breakfast dumpling formula is clean, lightly seasoned, with reduced salt and sodium. Sodium content is only 283mg per 100g, while most children's dumplings on the market range from 400-500mg/100g. No artificial colors or fragrances are added, preserving its natural flavor and appearance.
Packaging Design:
The packaging continues with the "Little Square Cod" series style, mainly in blue and white tones. The product name is highlighted in the brand's LOGO color.
Marketing Activities:
Sample Promotion: Promote samples in primary schools, allowing children and parents to directly try the product.
Product Images
Ingredients List Photograph
Launch Date
2023-7
Target Consumer
Children over 3 years old who have time-saving and nutritious health needs for breakfast
Weight/Volume per Pack
240g
Price per Item
59/袋
Storage requirements
冷冻（-18℃）
Marketing Area
China
Distribution Channels
电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel