Phytomix Powder _Amway China_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

Phytomix Powder

Beverage | Solid Drink

Amway China

Company Website

https://www.amway.com.cn/product/nutrilite/index.html

Company Introduction

In 1915, inspired by the wellness traditions of the East, Mr. Carl Rehnborg developed the first multi-vitamin and mineral nutritional supplement in North America. This marked the birth of Nutrilite, a global leader in the field of nutritional and wellness products.

In 1998, Nutrilite entered the Chinese market and gained widespread recognition for its brand proposition of "Health for a Better Future." With its product philosophy of "Nature's Essence, Scientific Extraction," Nutrilite deeply resonated with consumers and became the top brand in the Chinese nutritional and wellness industry for a significant period of time. Nutrilite advocates for the accumulation of nature's nutritional essence over 90 years and the transmission of natural energy to every individual, aligning with the powerful force of natural growth. It embraces the role of being a practitioner and advocate of a holistic healthy lifestyle, adhering to the brand value of "Protect Nature, Nature Protects You."

With the gradual implementation of the overall health strategy and the introduction of the "Blossom of a Beautiful Life," Amway is steadily transforming into a true practitioner and spokesperson for a "beautiful life" and promoting overall health.

Product concept, highlights and added value

A lot of fruits and vegetables cannot be effectively absorbed in our daily life due to various reasons including different personal dietary habits, overcooked food, incomplete digestive system or chewing functions. As a result, most people struggle to meet the daily fruit and vegetable intake standards outlined in the 'China Dietary Guidelines 2022.' A shocking fact is that over 70% of adults consume less than 300g of vegetables per day, and over 95% consuming less than 200g fruits per day.

Based on consumer insights,Nutrilite selects three fruits and vegetables from all over the world and makes them into the Nutrilite Phytomix. This daily drink with rich polyphenols and flavonoids is produced through a set of proccessing techniques from green extraction, ultra-high-temperature instant sterilization, to micron filtration.

With phytonutrients derived from natural plants, this product can provide a variety of essential nutrients at any time any place, adding vitality to a healthy lifestyle.

Product Images

Please briefly describe how your product communicates with consumers

1.Background of product development:
Modern life's busy pace has led to a general lack of plant nutrient intake.
Over 70% of adults consume less than 300g of vegetables per day, and over 95% consume less than 200g of fruits per day.

At the same time, traditional dietary habits and physical issues also contribute to the loss of food nutrients-
Traditional cooking methods destroy the nutritional value due to high temperature cooking, which destroys the nutritional structure. Nutrients can also be lost when the food skin is discarded. Wrong storage and preservation methods could lead to oxidization etc.
Inadequate nutrient intake can also be caused by personal dietary habits, such as dysmasesia, fear of sugar/"saccharification", weak stomach and intestines, low intake of picky eaters, etc.

A general lack of phytonutrients also leads to an increased risk of skin problems, gastrointestinal, diabetes, cardiovascular and other diseases.
Therefore, the demand for phytonutrient health products among Chinese people is getting higher and higher.

2.Product special marketing activities:
Positioning: Selection of the world's 3 fruits and 3 vegetables plant essence, to provide a variety of daily phytonutrients.
Target consumer group: adults men and women, the elderly, children
Marketing promotion: Amway Yunshou, Amway APP, WeChat Notes, Amway Headline APP, Amway/Nutrilite Official Accounts, Amway/Nutrilite Video Account, Amway Yunshou Priority Live Streaming Room, and offline events.

Product Images