Company Website
www.gdrkyy.cn
Company Introduction
Runkang pharmaceutical is headquartered in Huadu, Guangzhou, the establishment of a National Cultural Center for health care and food products research and Development Center, pharmaceutical-level modern transparent factory; The core team has more than 10 years of experience in traditional Chinese medicine health care, food service, nutrition and health research; Provide solutions for healthy eating. Enterprises will be“Light nourishment, health beauty” as the product positioning, product matrix is: self-heating medicinal soup, health congee, ready-to-eat bird's nest, ready-to-eat fish gel, new Chinese herbal desserts, create a high-quality ready-to-eat tonic that caters to the new consumer era, making regimen as simple as eating.
Product concept, highlights and added value
1, product positioning: is a rotary self-heating open lid instant stew
2. Product concept: Drink hot soup 8 minutes after rotation, subvert the traditional way of drinking soup
3. Packaging style: National tide style, traditional elements are displayed by hand painting, and Chinese colors such as clamp green and light cocoon yellow are used
4, container: contains self-heating bowl, cylindrical device, round appearance without edges, accessories for the integration of the bottom rotation, after 8 minutes of self-heating soup
5, the outer box: ① the packaging box adopts full plate embossed, local screen printing UV, the design style is the national tide wind ② theme picture hand-painted, ginseng, flower glue, cordyceps pupa, black chicken and other ingredients jump on the box ③ The food scene is hand-painted cartoon, so that the product is more youthful
6, process: solve the market for spontaneous heat need to add additional water. Applied for national patent: Self-heating bowl shell (rotary)
7, raw materials: Each bowl contains the whole Changbai Mountain fresh ginseng, including flower gum, Cordyceps pupa, black chicken, etc., the real material pot good soup
8, marketing: This product packaging in the market of similar products unique, good sales after entering the market, its packaging process has not been widely used in the peer
Product Images
Please briefly describe how your product communicates with consumers
1.Tradition and inheritance: "It is better to eat without meat than without soup", soup has become an important part of Chinese food culture. In China, no matter in the north or the south, people have the habit of drinking soup. This product is the traditional soup recipe through modern food production technology.
2, health needs: According to data, 60% of our families eat soup every day. Especially after the epidemic, the national health awareness has increased, and they are willing to improve their health through nourishing diet.
3, ready-to-eat demand: Modern fast-paced life, busy and high-pressure work, make soup at home become a very luxurious behavior, but consumers' demand for healthy and nutritious soup is expanding. Therefore, convenient, high quality, cost-effective ready-to-eat soup has become the demand of consumers.
4, ready-to-eat stew soup: this product will improve the traditional soup, into medicine and dietary materials, high nutritional value, soup taste, beautiful appearance, easy to carry. After 8 minutes of self-heating, you can enjoy the stew, full of convenience, perfectly in line with consumers in the fast-paced life of healthy, nutritious soup needs.
Product Images
Ingredients List Photograph
Launch Date
2021-10
Target Consumer
The South has the habit of eating soup. Consumers' demand for healthy and nutritious soups is expanding, which constitutes a contradiction, and it is the huge market for soups under the contradiction.
Weight/Volume per Pack
228g
Price per Item
58元/盒
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China, Hong Kong, Macau
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel