Company Website

http://www.chocday.com/

Product concept, highlights and added value

AirChoc using innovative technology: SCe4 is the 4th generation extraction technology of CHOCDAY, that removes the water content from chocolate through the process of sublimation. Enhances the flavor and aroma, makes it a more intense and satisfying experience.
Each one does not exceed 13Kcal, 0 white sugar, 0 cocoa butter replacer, 0 trans fat.

Product Images

Please briefly describe how your product communicates with consumers

AirChoc uses a new brand imprint, which is different from the highly recognizable "square" visual system in the past, and establishes new links with consumers through the comprehensive application of "triangle" shape in new packaging and products, so that consumers can quickly identify and prefer different product series more easily.
In addition, AirChoc also breaks the property of traditional chocolate that needs to be refrigerated and transported at room temperature. And reduces the carbon emissions caused by low temperature/cold chain transportation.

Product Images

Ingredients List Photograph

Launch Date

2023-7

Target Consumer

18-34 years old females from tier 1 & tier 2 cities, including ：city white-collars, middle-up class, GEN-Z and young Moms.

Weight/Volume per Pack

15g

Price per Item

12.8/袋

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Market Performance

On the day of its debut on Tmall, it ranked NO.1 in the hot selling list of the dark chocolate category