Company Website
http://www.braveiy.com/
Product concept, highlights and added value
At present, DHA algal oil products for children's brain building have become one of the most popular products for infants and children in the market. However, due to the limitation of product form, the current products are mainly in the form of traditional soft capsules or traditional gel candies. Not only is the taste fishy, but it is very inconvenient to swallow or cut off the food content when cutting it; This product form innovated and developed by Beverly has changed the disadvantage of the traditional gel candy, which has a bad taste. It belongs to gel candy version 2.0. The product can be chewed to eaten, with sweet and sour taste and no smell;
Product Images
Please briefly describe how your product communicates with consumers
The target population of this product is children and young people, who have high requirements for taste and convenience, and prefer snack products. However, most of the products on the market are mainly in the form of traditional soft capsules and gel candies, which can only be eaten by swallowing or cutting off the contents, and the product itself has a strong fishy smell and a poor taste. Therefore, these characteristics should be taken into account when designing the product, Micro innovation has been carried out to make the Q-bullet taste and chewable, the content changes from oily to creamy, and the taste is sour and sweet, delicious. At the same time, it has a DHA content of 100mg/capsule like traditional products, which can better meet the needs of the target audience;
Product Images
Ingredients List Photograph
Launch Date
2023-11
Target Consumer
children and young people
Weight/Volume per Pack
21g/瓶
Price per Item
100元/瓶
Storage requirements
常温储存(Normal Temperature Preservation)
Marketing Area
China
Distribution Channels
电商 E-commerce; 其他销售渠道 私域等
Market Performance
NA