Company Website
https://yuanjiusuo.tmall.com/index.htm?spm=a1z10.1-b-s.w5001-24066193551.2.2cdd69cepdZgpK&scene=taobao_shop
Product concept, highlights and added value
Introducing our impressive anthocyanin-rich liquid marvel: 100% blueberry and vegetable juice, delivering approximately 35mg of anthocyanins per bottle, equivalent to 26 blueberries. Added NFC blueberry puree from premium "Blue Beauty No. 1" variety, cold-pressed to retain nutrients and authentic flavor. 100% natural and delicious, free from preservatives, artificial additives, and sugars. A perfect blend of high anthocyanin fruits and vegetables, like red grapes, purple carrots, and red raspberries. Defend against free radicals and ease eye fatigue with natural anthocyanins. Packaged with 7-layer light-blocking design to preserve freshness.
Product Images
Please briefly describe how your product communicates with consumers
In the busy lives of urban white-collar workers, the high-intensity work and fast-paced lifestyle have made health issues a common concern. Among them, prolonged eye strain and irregular sleep patterns have become major pain points. We deeply understand these challenges and have closely grasped the demands of consumers from the early stages of product development.
Our goal is to provide urban white-collar workers with a more efficient and precise nutrition solution while also satisfying their taste buds, making it easy to supplement the necessary nutrients. Therefore, we have chosen the king of anthocyanins in fruits - blueberries, as the main ingredient of our product. Anthocyanins themselves have essential benefits such as antioxidant properties and protection against radiation, making them a carefully selected choice to address the health challenges faced by urban white-collar workers.
On the product packaging, we aim to convey the core selling point to consumers in the most direct way possible. Thus, "26 blueberries" is highlighted as the core feature, presented prominently on the packaging using a visual hammer, to enhance communication efficiency.
Product Images
Ingredients List Photograph
Launch Date
2023-4
Target Consumer
Sophisticated young urban professionals aged 20-30 in first-tier cities have a clearer pursuit of nutrition and health, while also seeking satisfaction in taste
Weight/Volume per Pack
200mL
Price per Item
7.5元/瓶
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
East China, North China, South China, Central China, and Southwest China.
Distribution Channels
电商 E-commerce; 小型商超和便利店 Supermarket & CVS
Market Performance
As of July 24, 2023, the product ranks as the Top 1 best-selling item in the Tmall Mixed Fruit and Vegetable Beverage Bestsellers list