Company Website

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Company Introduction

Zhanyi brand was officially launched in 2013 and was the first brand in China to propose the concept of "household baking".
The company has built its own factory and has five major warehouse distribution centers nationwide, integrating research and development, production, and warehouse distribution. After 9 years of development, Zhanyi has become a leading brand in the household baking industry. Zhanyi delves deeply into the household baking industry, focusing on the field of home kitchens, and providing consumers with more high-quality, delicious, and convenient food product solutions and experiences. The products include egg tarts, pizza, basic baking materials, baked dairy products, baking premix powder, dessert drinks ingredients, baking tools, and low-temperature meat products.

Product concept, highlights and added value

Formula: The formula of Zhanyi gummy taro balls is different from that of competitive products. We insist on selecting high-quality natural ingredients, and avoid using any artificial essence, pigment or thickener and other additives to keep the product natural and pure, so as to ensure the best quality and healthy food experience for consumers.
Sensory: We insist on selecting imported cassava starch as the raw material to make the taste of taro balls softer and more glutinous. The taro is made from Fujian betel nut taro, while the sweet potato is made from watermelon red variety（also known as Pushu 32） and purple potato is made from violet variety (rich in selenium and Anthocyanidin)，providing a richer and sweeter aroma of taro and potato. Take a bite, the soft and glutinous taste and natural aroma of taro balls leave a lasting aftertaste~
Zhanyi taro balls have created a high-quality dessert that attract consumers by selecting high-quality raw materials and adhering to the research and development concept of healthy and pure nature, allowing people to enjoy healthy and beautiful experiences while tasting delicious food.

Product Images

Please briefly describe how your product communicates with consumers

In the process of product development, we are committed to gaining insight into consumer preferences, needs, and expectations, and integrating these factors into product design and development.
Through methods such as social media discussion and analysis of corresponding products, as well as consumer insight reports on sweet drinks over the years，we have captured a shift in consumer demand for taro products, from no demand at the beginning to a pursuit of both delicious and healthy products. Based on the changes in demand, we have repeatedly adjusted the product formula, insisting on selecting high-quality raw materials and adhering to the research and development concept of healthy and pure nature to develop taro products that meet customer needs.
After the product was launched, our team actively collected feedback and suggestions from consumers, using these feedbacks as a direction for product optimization or iteration, continuously improving the quality of the product and meeting the different needs and changes of consumers.

Product Images

Ingredients List Photograph

Launch Date

2022-12

Target Consumer

Mothers over 30 who have a healthy diet and baking enthusiasts who love homemade desserts

Weight/Volume per Pack

500g

Price per Item

16.9元/袋

Storage requirements

冷冻（-18℃）

Marketing Area

This product is sold throughout China, covering both online and offline channels, and is also exported to New York, Los Angeles, Italy, and Spain in the United States

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Market Performance

Flagship store sales data: Main link average monthly sales over 2w；
Offline channels and terminal settlement: WalMart, Yonghui, Sanjiang and other large-scale supermarket systems have been settled, including 270+ stores of WalMart in China, 270+ stores of Yonghui in China (160+in East China, 110+in South China), and 100+ stores of Sanjiang Shopping in Zhejiang.