Company Website

https://www.pepsico.com/

Product concept, highlights and added value

PepsiCo Foods introduces a new product category, "Thin-cut Sweet Potato Chips," offering consumers of all ages a unique sweet taste compared to regular salty potato chips. The product utilizes 1.35mm thin-cut, whole sweet potatoes with precise frying parameters, resulting in a golden surface. With 0 trans-fats, it delivers a healthy and refreshing aftertaste.

Product Images

Please briefly describe how your product communicates with consumers

Sweet potatoes, with their warm winter hues, are not only familiar to the Chinese people but also cherished by consumers of all ages for their sweet taste and rich texture. Selected from the premium Shan 1 sweet potato variety, rich in dietary fiber, the light yellow flesh, along with its complete color, fragrance, and flavor, makes it the ideal choice for the winter sweet potato season. Lay's Thin-cut Sweet Potato Chips, crafted through the frying process from original sweet potato slices, maximally preserves the sweet potato's natural aroma. Paired with simple original seasoning, it creates a distinctive and sweet new taste for the winter.

Lay's Thin-cut Sweet Potato Chips, thin and crispy, are a delightful choice for both leisurely home enjoyment and sharing with friends during afternoon tea outings. The combination of "thin-cut" and "simple" gives the impression that these chips are "effortless to eat," setting them apart in the realm of puffed snacks. Against the backdrop of rising snack demands, Lay's Thin-cut Sweet Potato Chips broadens the diversity and healthiness of snacks, offering consumers a personalized purchasing experience.

Product Images

Ingredients List Photograph

Launch Date

2022-11

Target Consumer

25-40 white collar

Weight/Volume per Pack

60g

Price per Item

7.3RMB/Bag

Storage requirements

Normal Temperature Preservation

Marketing Area

China

Distribution Channels

E-commerce; Shopping Mall; Supermarket & CVS; Grocery