Company Website
www.groupe-bel.com
Company Introduction
Founded in 1865, the Bel Group is the world's top 3 cheese group, headquartered in Paris. Since its founder, Jules Bel, the Bel family has been exploring deliciousness and expertise for 150 years, and is committed to becoming the leader in healthy snacks. The Laughing Cow, Kiri and Babybel brands are now present in more than 130 countries and regions in China.
Design Drawings
Ingredients List Photograph
Actual Photographs
Launch Date
2019年3月
Target Consumer
20~40岁年轻都市女性
Weight/Volume per Pack
78g（15粒装）；25g（5粒装）
Price per Item
32.9元/盒
Storage requirements
冷藏（0-4℃）
Marketing Area
中国
Distribution Channels
线上销售（天猫/京东/O2O平台）+线下门店零售
Product concept, highlights and added value
1, from 150 years of cheese history of the French Beller Group, the original imported Kiri sweet little cheese, inherited a hundred years of cheese making technology, cheese content ≥ 50%, is the concentrated milk essence. 2, the pioneer of fine instant small square cheese, fill the vacancy of adult cheese snacks. 1 capsule ≈ 15 calories, light and no burden. 3,The taste is inspired by the classic and elegant French dessert, the taste of strawberry and cream cake is wonderfully blended, wrapped into the smooth and dense cheese, creamy and mellow, with fresh and fruity, layer by layer, one unforgettable bite. 4、Exclusive military cheese packaging technology, unrepeatable unique CUBE shape. 5、Thoughtful single capsule packaging can be opened in one roll, allowing the enjoyer to enjoy, leading the sweet little cheese to become a new category and new trend in cheese snacks. 5 capsules and 15 capsules in individual packaging, exquisite and elegant, easy to share.
Please briefly describe how your product communicates with consumers
1、In China's cheese market, children's cheese and traditional cheese occupy half of the market, in the adult cheese market there is no subdivision of cheese products, sweet little cheese keen to capture the real needs and demands of adults for cheese, open up a new variety of cheese "fine instant small square cheese" as the positioning of the new track 2、Unique CUBE shape, rich French taste, rolled and ready to eat cheese, consumers can enjoy the convenience, sharing cheese ritual full of sense. 3、Rich nutritional content, so that women who love snacks and desserts can also maintain health while quenching their thirst. 4、Shape the new way of communication of fine instant small square cheese, communicate deeply with consumers in various circles, re-debate life with a novel attitude, and interpret the small thoughts of young women when they eat sweet little cheese. At the same time, combined with the sweet little cheese RTB, for consumers with sweet little cheese way to reconstruct the new scene of life and new way, new insights.