Company Website
https://www.yeeper-dairy.com
Company Introduction
Yeeper Dairy Group was founded in 1956, and has now developed into a whole industry chain group company integrating "grass planting, pasture breeding, product research and development, product processing, experimental testing, terminal sales, and customer service". Engaged in the production, research and sales of infant formula milk powder, adult food, base powder, cheese, butter, etc. on a global scale, forming "one operation center, one technology innovation center, two golden ranches, seven production bases, and six major brands ” operation pattern, is the world’s leading dairy product supplier and a partner of China’s aerospace industry in milk powder enterprises.
Design Drawings
Ingredients List Photograph
Actual Photographs
Launch Date
2021年9月
Target Consumer
3-12岁儿童
Weight/Volume per Pack
400克(25克×16)
Price per Item
139元/盒
Storage requirements
常温储存
Marketing Area
中国
Distribution Channels
仅线上公司直营销售:官方店天猫、京东
Product concept, highlights and added value
Yeeper bekari Quanyangshidai Growth Sheep Milk Powder for Children is suitable for children over 3 years old. It is produced by a dry and wet composite process. Its raw materials are fully integrated and the proportion is accurate.This product is produced by a dry and wet composite production line, and its raw materials are fully integrated and the proportion is accurate. This product uses sheep milk protein as the main raw material, specially added Taurine, Bifidobacterium Animalis Bb-12,Dietary Fiber (Fructo-oligosaccharides and Galacto-oligosaccharide), Lutein, N-acetylneuraminic acid, Bonepep , Docosahexaenoic Acid (DHA), ArachidonicAcid (ARA), Choline, L-carnitine and 35 kinds of Fruit andVegetable Powder and other nutrients. This product is suitable for children, and its nutritional content can meet the daily nutritional needs of children. This product provides a variety of vitamins and minerals. The active probiotics and Dietary Fiber (FOS+GOS) of the product help maintain the normal function of the intestines. Active probiotics secrete lactase to digest lactose, thereby relieving lactose intolerance. N-acetylneuraminic acid can improve the intestinal absorption of vitamins and minerals, and has a protective and stabilizing effect on cells. Bonepep promotes bone growth, DHA and ARA help children's intellectual and visual development. Lutein can relieve visual fatigue and protect eyesight. With 35 kinds of fruit and vegetable powders, it gives multi-dimensional nutrients and makes the product more comprehensive.In the product packaging design, we have adopted the design of Pleasant Goat and Big Big Wolf, which highlights the innocence of children and meets the preferences of the majority of children.
Please briefly describe how your product communicates with consumers
According to market surveys, the new generation of parents born in the 1980s and 1990s have continuously strengthened the concept of scientific parenting and refined parenting. They not only pay attention to children's learning, but also pay attention to physical development. They believe that in the era of beauty economy, there are a good height will add a lot of points to one's own conditions, so pay more attention to the nutritional supplement of children. In recent years, sheep milk and sheep milk products have been widely loved by consumers. Compared with milk and milk products, the volume of fat particles in sheep milk is only one-third of that of milk, which is more conducive to human absorption and will not cause get fat. The vitamins and trace elements in sheep milk are significantly higher than those in cow milk. Sheep milk mainly contains α-S2 casein and β-casein, which is more easily digested and absorbed by people with weak constitution than α-S1 casein in cow’s milk. Immune globulin content in sheep milk is high and the composition is closer to that of breast milk. Often drinking sheep milk is not easy to get angry and so on.content in sheep milk is very high and the composition is closer to breast milk; it is not easy to get angry when drinking sheep milk often. Therefore, we choose skimmed sheep milk powder and demineralized sheep whey powder imported from Spain, and take into account the needs of children's intellectual development, digestion and absorption, self-protection and other aspects. Substances and other nutrients meet the growth needs of children who are in the golden period of growth and development. Packaging design: The picture is simple and the IP of Pleasant Goat is adopted to enhance the child's familiarity, intimacy and love for milk powder. Packed in a box, it can be dropped and deformed. Marketing activities: There will be corresponding activity policies during special periods such as the school season and Children's Day. At the same time, the terminal has 5 major IP activities and other store activities such as small mother classes to help drive sales.