Company Website

N/A

Company Introduction

GUNPOWDER was founded in early 2020, but prior to this, our R&D team had already been deeply involved in brewing kombucha for many years. At GUNPOWDER, we strictly adhere to the following principles: 1. The basics of tea - We use only high-quality tea leaves as the bases for our tea in the brewing process. This ensures that even after fermentation, you can still taste the aromas of the original tea base in our Kombucha. 2. Fine-tuning - Ours is a pursuit of memorable flavors. Behind each of our Kombucha, stands countless taste tests and improvements. We look to give you not just another beverage, but a complex experience for your palate. 3. All natural - Every one of our Kombucha comes with a short, and transparent ingredients list. Our promise is to keep our Kombucha all natural, and never use any artificial additives or preservatives. The GUNPOWDER goal is simple: Make the best tasting Kombucha using the finest craftsmanship and ingredients.

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2021年11月

Target Consumer

关注和追求健康生活方式的人群

Weight/Volume per Pack

270ml

Price per Item

28

Storage requirements

常温储存

Marketing Area

全国

Distribution Channels

淘宝线上销售

Product concept, highlights and added value

Kombucha is a healthy and fizzy drink made with tea + sugar + SCOBY through a 7-10 day fermentation. The SCOBY is responsible for transforming the sugar in the tea + sugar base into nutrients required by the human body. Kombucha is rich in probiotics, B vitamins, polyphenols, and organic acids, which can all help improve our immunity, promote the growth of intestinal bifidobacteria, and improve intestinal health. At GUNPOWDER, we tailor our Kombucha more for the Chinese taste buds. Kombucha in other countries are more acidic, has an intense vinegary flavor, and strong fermentation smell, giving it an unwelcoming taste for many Chinese consumers, thus making them shy away from wanting to even try Kombucha. We use our store (GUNPOWDER KOMBUCHA HOUSE) as a sort of tasting lab, experimenting everything from the selection of raw materials to the balance between sourness and sweetness. Our Kombucha has shattered the unpleasant impression many of our Chinese customers may have of Kombucha in general, bringing it into the daily life of more people as Kombucha is a much healthier alternative amongst the many unhealthy, artificially colored and flavored beverages currently available. In a world where “fast living” is becoming commonplace, we choose to slow down, and actually put the time into making a product worthy of the GUNPOWDER name. Our brand not only seeks to present our customers with the concept of healthier living, but it is our wish for them to take the time to slow down with us, and give themselves some much needed attention!

Please briefly describe how your product communicates with consumers

GUNPOWDER has always believed that our customers are the best teachers. For a whole year, we experimented with, and adjusted different levels of sweetness, sourness, and flavor combinations according to the preferences of different customer groups. After repeated testing and improvements, three flavors were selected for the masses. For customers who are Kombucha beginners, Passion Fruit + Pineapple is recommended. International, and customers who have experienced kombucha before, we recommend Ginger + Pineapple. And for those who are fond of drinking coffee, beer, and willing to be adventurous, Malt + Rose. GUNPOWDER focuses on developing complex flavors of kombucha, and insists on never using any artificial flavoring, coloring, preservatives, and sugar substitutes. Our consumers can enjoy every sip with confidence! A clean, and natural ingredients list retains the nutrition of what is used. We uphold the ingenuity of a traditional fermentation process, thus we brew naturally, and maximize the craftsmanship in each process. All raw materials are carefully mixed in a balanced ratio prior to fermentation, so that all the flavors of our freshly brewed kombucha are perfectly integrated, and its complexity fully realized.