Company Website

https://www.lifespaceprobiotics.com/

Company Introduction

Founded in 2012, Life-Space is Australia's leading professional probiotic brand, formulating and producing high quality multi-strain probiotic products for every stage of life, Life-Space works with top global suppliers and developers to formulate and produce superior probiotics, certified by the TGA in Australia. Advantages such as live bacteria guarantee, no refrigeration required, multi-strain formula, up to 15 strains of bacteria. Since entering China in 2018, it has won the first place in category sales for many times, and is the trusted choice of consumers.

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2021年4月

Target Consumer

18岁以上有瘦身需求的成人

Weight/Volume per Pack

28袋/盒

Price per Item

259元/盒

Storage requirements

常温储存

Marketing Area

中国

Distribution Channels

线上全渠道销售

Product concept, highlights and added value

1, material innovation: each bag contains 5 billion bifidobacterium b420 and 6.5g dietary fiber. b420 probiotic as a major discovery in global slimming research, clinical trials have certified that daily consumption of 10 billion CFU bifidobacterium b420 + 13g dietary fiber, 6 months calorie intake reduced by an average of 300kal/day, the whole body fat reduction of 1.4kg, waist reduction of an average of 2.6cm. Daily consumption of two packets of b420plus probiotic drinks can be achieved, creating a new way of slimming, opening up a new way of thinking for the slimming consumer market. 2, taste innovation: Melbourne, Australia has the reputation of the coffee town, b420plus to bring the Australian coffee to the China, the product tastes coffee flavor, slimming at the same time can also enjoy the mellow aroma of coffee, in line with the taste needs of young people, and more convenient. 3 marketing innovation: Different from the current functional slimming products, b420plus with its good to drink and can enjoy the characteristics of thin, to convey the "good to drink not fat afternoon tea" products & scenes memory point, by many consumers sought after.

Please briefly describe how your product communicates with consumers

Most women like milk tea, coffee, but at the same time, very much hope to lose weight and slimming, the two can not be combined, consumers are eager for the market to appear both taste and weight loss products. As a professional probiotic brand Life-Space found it and launched b420plus, Australian-style coffee flavor in line with the current habits of young people drinking coffee, also more convenient and in line with the needs of afternoon tea. After the launch of the product, through the product nickname "Slim Coffee" as a memory point, the product is positioned as a good drink not fat afternoon tea, in the March-April slimming season, through Celebrity Charlene Choi for the first seeding, WeChat, Xiaohongshu, TikTok, Weibo and other channels to help spread, to achieve universal slimming, become Life-Space brand The new generation of pop-ups.