Company Website
http://www.pigeon.cn/
Company Introduction
Founded in 1957 and headquartered in Tokyo, Japan, Pigeon Group is committed to the research, development and production of mother and baby products. The company values the brand philosophy of "the Legacy of Love", by integrating the love for mothers and babies with safe, premium products and innovative, professional services. Since entering the China market, Pigeon has fully contributed to China's sustainable development. Pigeon cooperates with Beijing Chunmiao Charity Foundation, Shanghai Children's Health Foundation, Operation Smile and other organizations to actively cater for babies with unique needs such as premature, cleft lip and palate and those orphaned and disabled in distress, leading the world to embrace those babies alike as our brand purpose.
Design Drawings
Ingredients List Photograph
Actual Photographs
Launch Date
2021年11月
Target Consumer
12个月以上婴幼儿
Weight/Volume per Pack
80g
Price per Item
29元/袋
Storage requirements
常温储存
Marketing Area
中国
Distribution Channels
电商(京东,天猫等),线下商超,母婴实体店
Product concept, highlights and added value
Pigeon Meat and Vegetables Rice Companions (Beef and Potato) is a supplement developed in accordance with the Pigeon supplement concept: Provide complementary food suitable for oral cavity, fine movement, hand-eye coordination and other development levels of infants, and such instant food is carefully designed and developed as small particle paste for "infants" over 12 months. The product does not have added sugar, salt, spice, coloring and preservative. It is wholesome and light, caring for the baby's tender kidneys. An early cultivation of light and healthy taste habits for babies. The product selects beef as the main ingredient suitable for infants and toddlers, together with potato, pumpkin, carrot, and etc.The mix then goes through the steaming process of well-balanced meat and vegetables, color and flavor, delivering the nutritious dishes appealing to the eye. The product also conforms to the National Food Safety Standards for Canned Food for Infants and Small Kids and quality requirements of Pigeon Japan HQ. It strictly controls the whole process from the selection of raw materials to the sales on shelves to ensure the optimal quality for consumers. The product can be coupled with staples such as rice, noodles and porridge, while also be ready to eat. This small granular paste is suitable for babies, equivalent to those made by moms with a sense of affinity. Meanwhile, the product adopts 4 layers of composite aluminum foil steaming bag package developed by Japan technology to ensure exclusive freshness and effectively block water vapor, oxygen and microbial invasion. Store in the room temperature with no need for refrigeration or freezing, and the original product quality can maintain for quite a long period. Portable design with one meal per bag. The outer color box is made of FSC-certified environment-friendly paper.
Please briefly describe how your product communicates with consumers
In recent years, consumers' demand for nutritional flavoring products for supplemental food of infants and toddlers has grown exponentially, and we have found that most of the rice mix products in the market are dry powders suitable for adult only, which is not easy to mix with the staples, and not designed for the special targets of "infants and toddlers". Therefore, Pigeon has launched this safe supplement designed for infants and toddlers over 12 months, with a full range of colors and flavors of non-dry powdered meat and vegetable dishes - Pigeon Meat and Vegetables Rice Companions (Beef and Potato). Specially designed for babies with no more than 5 mm food particles, and easy to swallow. If taken with solid food, it can exercise baby's chewing capability, in line with the oral development needs for 1 year+ babies, ensuring smooth transition to adult diet. The product also helps to free mothers' hands for more playtime with their babies so that it adopts the portable packages with one meal per bag. And It is ready to eat after three-minute heating. The product packaging selects the appealing photo design to convey the concept of exquisite, healthy, and conveniently ready-to-eat products. The cute little handmade rice balls express the revolutionary "rice mixing" concept of this product, freeing mothers' hands for more warm interactions between mothers and babies. Convenience and tastiness are the highlights of the product: Instant dish; exclusive babies' food on the go; the mix of meat and vegetables; babies' favorite. Scenario-oriented marketing communications: The emotional real-life scenarios - when in a hurry, it is instantly prepared; various choices without overlapping; portable on the go; Easy for meals along with baby.