Company Website
en.zhbt.com
Company Introduction
Zhonghong Bioengineering Co., Ltd. (hereinafter referred to as “Zhonghong Bioengineering”), was founded in 1998 as a joint venture between Proterra Investment Partners and China Tuhsu, headquartered in Beijing. It is one of the pioneers of health food enterprises established since legal management of heath food was implemented in China in 1996. It is also one of the earliest enterprises to develop and sell high-quality health foods. Zhonghong Bioengineering has been dedicated to the health food sector for more than 20 years. The company is included in the important layout of Proterra Investment Partners in the health food sector in China and also an important member enterprise of COFCO to develop high-end health products.
Design Drawings
Ingredients List Photograph
Actual Photographs
Launch Date
2019年1月
Target Consumer
熬夜人群、上班族、亚健康易疲劳人群、老年人
Weight/Volume per Pack
300mL（ 30mL×10）和 350mL（50mL×7瓶）
Price per Item
118元/盒（瓶装建议零售价），99元/盒（袋装建议零售价）
Storage requirements
常温储存
Marketing Area
全国
Distribution Channels
淘宝、京东、拼多多、微商城、线下礼品团购等
Product concept, highlights and added value
The Chinese Pharmacopoeia records that Chinese wolfberry has the effect of nourishing the liver and kidneys, benefiting the essence and brightening the eyes, and contains active ingredients such as wolfberry polysaccharides, betaine and carotenoids, which have immunomodulatory, anti-ageing and anti-fatigue effects, and are natural medicinal food homologous. The traditional method of consuming wolfberries is tedious and time-consuming, and the utilisation of nutrients is low. The CO-Health ®GOUQI SERIFLUX DRINK overturns the traditional concept of "soaking wolfberry berries in a thermos", using fresh fruit pulp, concentrating 80 fresh Goji berries into a 30mL bag of "drinkable wolfberry berries", whose nutritional value is equal to 600 dried wolfberries in water. This is the perfect choice for a daily tonic food. The wolfberries are made from NingQi No.7 wolfberries, grown in Haixi Mongolian Autonomous Prefecture in Qinghai, and take less than 24 hours from harvest to pulp. The innovative double-pulping process makes the taste more delicate and smooth, mellow and sweet; the special addition of VC and citric acid reduces the loss of nutrients and stabilises the nature of the product; the advanced two-stage sterilisation process (ultra-high temperature instant sterilisation + pasteurisation), no added defoamer or preservative; 100,000-grade clean area, with HACCP, ISO9001 and other quality system certification, and more than 20 process monitoring points throughout the production, guaranteeing quality. Patented soft bag packaging (Patent No. ZL 201730526803.5), excellent water and oxygen barrier, portable and independent soft bag, upright and not deformed, easy to tear mouth design, anytime, anywhere, drink whenever you want; 10 bags/box, to meet the consumption of 5~10 days, drawer box design, easy to access, outside the box wrapped in heat shrinkable film, moisture-proof, dust-proof, anti-touch stealing, strong impact resistance. This product is suitable for all people, who work late at night, easily fatigued, dull and lack of energy, etc. It is recommended to drink 1~2 sachets daily.
Please briefly describe how your product communicates with consumers
Modern fast-paced life has left many people in a sub-healthy state, wanting to take care of their health but unable to do so, especially office workers who are easily fatigued, young people who often stay up late and the elderly; with the increase in national health awareness, consumers have started to actively seek more convenient and efficient ways to take care of their health. Therefore, creating a portable, ready-to-eat, natural and healthy daily tonic food has become the core starting point for the research and development of Zhonghong Bioengineering The wolfberries, with its long history of medicinal use and high nutritional value, is highly recognized in China and is also more suitable for people suffering from sub-health, visual fatigue and late nights and overtime work. Based on the needs of consumers, CO-Health ®GOUQI SERIFLUX DRINK uses an innovative process of double-pulping of fresh fruit to make ready-to-drink syrup from the cumbersome consumption of Wolfberry, which retains the nutritional content of Wolfberry to a great extent. Available in 4 different packages for different groups of people and sales channels. 1. Orange basic model, packed in 10 bags, suitable for individual purchase and offline group purchase channels. 2, traditional red 7 bottles, 50mL a bottle, more content, suitable for New Year's Day to send to elders and relatives and gift channels. 3, light cyan simple packaging, also available in 10 bags and 7 bottles, fresh and lovely, more popular with young people, suitable for Tmall, Jingdong and other online sales. The front of the outer packaging is designed to show the actual picture of the inner bag, and covered with a layer of transparent heat-shrink film, which not only increases the aesthetics of the product, but also allows consumers to intuitively understand the form of the inner packaging, which is more resistant to moisture, dust, pressure and breakage.