Company Website
http://en.hengmei-cn.com/
Company Introduction
2011 has witness the establishment of Hangzhou Hengmei Food Technology Co., LTD, where she has taken her root in Hangzhou Zhejiang, near the beautiful scenic spot--West Lake. Hengmei is a professional technological innovation company who has engaged in weight management, sports nutrition, nutritional dietary supplement R&D and production. As an OEM/ODM service provider, we occupied 70% of demestic market share in China. Our "Special Diet Weight Management" service is mainly applied in the medical weight loss market. We have established a franchise service system in more than 10 provinces and cities across the country, and has been stationed in more than 30 “AAA” hospitals in China.
Design Drawings
Ingredients List Photograph
Actual Photographs
Launch Date
2021年12月
Target Consumer
20-45岁,有补气美颜需求的女性消费者
Weight/Volume per Pack
25ML*10支
Price per Item
159元/盒
Storage requirements
常温储存
Marketing Area
全国
Distribution Channels
新零售、ODM/OEM
Product concept, highlights and added value
Product Concept: Nourish body with ginseng, vitalize energy and skin to witness a transformation of your beauty from inside to outside. Product Features: Energy vitalizing, oxidation resisting, anxiety relieving, wholeness conditioning-- an overall care generates a glowing appearance. 1.Good qi-blood boosts good complexion. Raw material of red ginseng extract produced by Jilin Hanzheng (the same origin as Zhengguanzhuang(https://kgcus.com/)) selects five year red ginseng harvested from Changbai Mountain ( the listed MAB by UNESCO), containing 1.6% TSPG(Total Ginsenoside Ginseng Root), nourishes and beautifies your skin. Paired with blood protein polypeptide (containing heme iron porphyrin), it mildly and efficiently supplemented iron to help ruddy complexion. 2.Strong antioxidation promotes strong complexion. Featuring strong antioxidant capacity, GSH is capable of scouring free radicals, inhibiting tyraminase and blocking melanin production, which plays an important role in fighting ultraviolet rays and aging. 3.Soothing mental states facilitates soothing complexion. As a non-protein amino acid found naturally in the body, γ -aminobutyric acid relieves stress and unbinds emotions. 4.Fresh herbal essence motivates fresh complexion. Homologous like wolfberry, longan, jujube, poria, double petals rose and other raw materials, it comprehensively nourishes the wholeness of the body, soothes the nerves, regulates the qi-blood, conditions the skin and maintains healthy complexion. Flavor: lychee & black tea (reduced the astringency of red ginseng and reserved its sweetness, every drop counts).
Please briefly describe how your product communicates with consumers
Consumer portrait: women in 22-35 years owns the purest times. They are confident and positive and long for a younger appearance and vitality state; 35-45 years are more adhesive to their own care. They pursuit for the overall good look and happy life. Consumer insight: Modern women value more lasting effects from the inside other than immediate results, who believe in natural medicine, food and ingredients of homologous and the efficacy of ancient civilization and culture, agree with modern science and technology and the latest research on health care and beauty, recognize that oral beauty is a way to pet themselves and are willing to maintain better complexion and body condition. Product R&D: aiming to nourish the qi-blood, we supplemented a variety of nutritional ingredients into red ginseng and blood protein polypeptide, which gives an all-round nourishment. Adding varieties of nutrition, we created essential taste combined with purest drops to meet the consumers’ need on qi-blood nourishment and chase for beauty. Comparing with Zhengguanzhuang , we shared the same origin-- Jilin Han Zheng red ginseng extract. We are no second of the brand in raw material sources and functional ingredients. Packaging design: from the perspective of creativeness in design, we hand-painted Jilin Changbai Mountain and red ginseng surrounded with clouds and mist on the bottle against crimson background, which brings better association of product effect. From the packaging specifications, 25ml small flask meets the one-time consumption and portable requirements which is in line with habits of consumers; offering 10 pcs/box, the customers shoulders no burden to try new product; we also provides bulk packages to meet the long-term practice.