Company Introduction

DuoMeiYiFen Health Technology Ltd. is a new consumer company focused on the research and development of functional wellness snacks, founded by Zong Hao, former Vice President of Yuanqi Forest, in 2021. The company focuses on the upgrading and iteration of traditional snacks, and is committed to creating companion functional snacks that meet the nutritional intake requirements of different groups of Generation Z from multiple levels, such as nutrition, health care and aesthetics.

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2021年12月

Target Consumer

20-45岁育龄女性

Weight/Volume per Pack

一盒净含量105g(3.5g/粒X30粒)

Price per Item

79元/盒

Storage requirements

常温储存

Marketing Area

中国

Distribution Channels

只在淘宝、抖音线上销售

Product concept, highlights and added value

1. The product features Mediterranean carob extract and is guaranteed to contain 50mg of chiral inositol in every capsule. It is dedicated to providing women suffering from physiological disruptions with a safe, natural way to regulate hormone levels and relieve menstrual anemia/acne/emotional problems, so they can cope with physiological distress with ease. Concerned about the lack of iron intake and absorption in Chinese women, the product is formulated with bioactive peptides from salmon hydrolysate peptides that promote the absorption of dietary iron while boosting hemoglobin levels to improve iron deficiency anemia caused by menstrual blood loss. 3. The product uses natural sugar alcohols such as maltitol instead of aspartame to achieve low sugar and low fat, with 3.5g of calories per capsule equal to 2 strawberries.

Please briefly describe how your product communicates with consumers

SheYangShi was originally developed from the fear of product managers and friends around them who had long suffered from irregular periods and symptoms and were dependent on the use of pain medication (such as EVE) during their periods. They wanted a natural food alternative to synthetic hormones or medication that would support their cycle for the long term without the worry of side effects. Thus sprouted SheYangShi's product positioning - a new choice on top of medicine. The SheYangShi product name is taken from the famous Ming Dynasty doctor Gong Tingxian's health and wellness book of the same name. The packaging design follows the brand concept of happy sugar life and is packaged in a beautiful and fresh color scheme, in line with modern feminine aesthetics. The packaging of Daytime Gummy is in the shape of a peach heart. The sugar paper inside the bag is designed with a set of SheYangShi's own emoji - the "baby sugar". Each one represents a feeling of the user and their family, and it also suggests a bit of "real happiness" for a day.