Company Website

N/A

Company Introduction

WonderLab holds the belief of science in product development, committed to addressing the new generation’s needs for health and wellbeing, creating a new lifestyle for younger consumers. Its nutritional meal replacement shakes, probiotics, dietary fiber, and hyaluronic acid gummies are popular among consumers and have served more than 2 million users.

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2020年7月

Target Consumer

有排油通便需求的成年人

Weight/Volume per Pack

20g

Price per Item

119元/20g*10条

Storage requirements

常温储存

Marketing Area

中国

Distribution Channels

天猫、京东、抖音、微信、小红书、山姆、盒马等

Product concept, highlights and added value

(1) Soluble/insoluble dietary fiber works in two ways to help defecation. Soluble dietary fiber has the property of dissolving in water and increasing viscosity after absorbing water and swelling, which can give people a sense of satiety, keep stools hydrated and prevent dryness. Insoluble dietary fiber can increase the volume of metabolites and accelerate the peristalsis of metabolites out of the body. 2）A variety of prebiotics cover the whole population. Different people have different micro-ecological compositions and different sensitivity to prebiotics, so we can meet the needs of different people through the combination of various prebiotics. Prebiotics are fermented by microorganisms in the colon to produce short-chain fatty acids, which stimulate slow intestinal peristalsis. 3) Glutamine helps repair the intestinal barrier. Glutamine, as a conditionally essential amino acid required by the human body, has an irreplaceable role in maintaining the integrity of the intestinal mucosa and reducing intestinal mucosal damage and ischemic necrosis. 4) Multi-source fiber all-round replenishment. The product is rich in fruit and vegetable fiber, more green and natural.

Please briefly describe how your product communicates with consumers

1. Consumer demand. A related analysis report (2020-2026) by China Industry Research Network projects that about 90 million people in China suffer from constipation, with a high and growing prevalence rate. Research shows that in 2012, the average intake of edible oil of urban and rural residents in China exceeded 2/3 of the amount recommended by the World Health Organization, which means that Chinese residents have a greater demand for normal oil and bowel movements. 2. Product development. WonderLab Dietary Fiber Solid Drink uses white kidney bean extract to block the absorption of starch, preventing most of the starch from being converted into glucose, which is excreted through the digestive system in its complete molecular form without releasing any heat, thus blocking the absorption of carbohydrates, stabilizing blood sugar levels and preventing high levels of blood sugar from turning into fat for hoarding. It is important to note that the blocking process does not affect the absorption of other nutrients such as protein, minerals, and dietary fiber. In addition, the product also selects global ingredients, such as Indian round bush psyllium husk powder and Belgian inulin, to adjust the overall intestinal environment and provide the body with dietary fiber. 3. Social attributes. The product continues WonderLab's independent packaging and avant-garde design, replacing traditional dietary supplements with individually packaged "little green bars", allowing consumers to consume and share the product anytime and anywhere, broadening the consumption scenario and increasing interaction among consumers.