Company Website

N/A

Company Introduction

WonderLab holds the belief of science in product development, committed to addressing the new generation’s needs for health and wellbeing, creating a new lifestyle for younger consumers. Its nutritional meal replacement shakes, probiotics, dietary fiber, and hyaluronic acid gummies are popular among consumers and have served more than 2 million users.

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2021年1月

Target Consumer

有私护需求的年轻女性

Weight/Volume per Pack

2g

Price per Item

349/30瓶

Storage requirements

常温储存

Marketing Area

中国

Distribution Channels

天猫、京东、抖音、微信、小红书、山姆、盒马等

Product concept, highlights and added value

The product is a collaboration between WonderLab and Chr. Hansen, the world's leading probiotic supplier, uses UREX probiotic, which has been certified by GRAS by the US Food and Drug Administration and QPS by the European Food Safety Council. UREX probiotic has been proven to be effective in promoting the increase of beneficial vaginal lactobacilli and maintaining healthy vaginal flora, thus reducing the risk of vaginal infection. WonderLab Probiotic for Women is the first female probiotic bottled in China, with 40 billion CFU of imported live bacteria added during production, clean ingredients, containing only probiotics and prebiotics, stable shelf life, cranberry powder to enhance the taste, and a unique PP small bottle design, easy to carry and promote sharing among consumers.

Please briefly describe how your product communicates with consumers

1. Development Background. Data from various studies show that inflammation of the reproductive tract is an intimate problem that repeatedly plagues women, and that reproductive tract flora is not only closely related to women's own health but may also have an impact on the health of infants and children. Currently, common solutions include antibiotics and gynecological lotions, which have more side effects and are prone to recurrence and drug resistance. 2. Product development. WonderLab female probiotic cooperates with Denmark Chr. Hansen UREX, adding 40 billion live bacteria in each bottle to improve female reproductive system inflammation from three aspects: intestine, vagina, and urethra; clinical trial proves that the daily intake of 800-1.6 billion UREX probiotics for 28 days can increase the number of normal vaginal flora by 50% among the interviewees. 3. Social Properties. The product continues WonderLab's unique innovative eco-friendly bottle design, which reduces the water and oxygen permeability of probiotics, keeps the probiotics active and the formula clean, and achieves safety, gentleness, and no dependence; the PP small bottle design also makes the product easy to carry and promotes sharing among consumers.