Company Website
N/A
Company Introduction
WonderLab holds the belief of science in product development, committed to addressing the new generation’s needs for health and wellbeing, creating a new lifestyle for younger consumers. Its nutritional meal replacement shakes, probiotics, dietary fiber, and hyaluronic acid gummies are popular among consumers and have served more than 2 million users.
Design Drawings
Ingredients List Photograph
Actual Photographs
Launch Date
2021年11月
Target Consumer
有养生需求的当代年轻人
Weight/Volume per Pack
75g
Price per Item
169/盒(6瓶)
Storage requirements
常温储存
Marketing Area
中国
Distribution Channels
天猫、猫超、京东、抖音、微信
Product concept, highlights and added value
With China's economic development and the awakening of national consciousness, young consumers' interest in traditional culture is gradually increasing. WonderLab, as a national brand, keeps the pulse of the times and revitalizes Chinese cultural heritage with innovative designs while maintaining the science and professionalism of its products. Costumes are an important part of the culture, and the packaging of WonderLab Silk Road National Tide Light Food Shake is inspired by the dresses of ladies in the Tang Dynasty, with the intention that the nutritious shakes from all over the world are transformed into women in the Tang Dynasty, forming a set of Tang Dynasty women's pictorial. The women's costumes were chosen from the highly recognized mid-Tang Dynasty jacket, with traditional patterns, so that each bottle has corresponding changes according to the taste. The nickname "Little Fat Bottle" for the light shake is also in line with the Tang Dynasty aesthetic of fat as beauty. The gift box also comes with a blind box of Tang-style dolls, with the dolls' headdress chosen from the popular bun of the Tang Dynasty during the Zhengyuan period of Emperor Dezong and the basic bun of the Middle Tang Dynasty. To reflect the different ingredients and flavors, the dolls' headdress is also decorated with details such as cinnamon flowers and almonds. In addition, the product also innovates the flavor of the please is milkshake by adding ingredients such as cinnamon wine stuffing, Li Guang almonds, and mulberry fruit to bring consumers a unique experience of regional characteristics from the inside out. WonderLa hopes to remove the obscurity in traditional culture to make it younger, interpret traditional cultural expressions through visual language, provide an opportunity for young people to understand the traditional culture, promote the spirit of new national products with design as a carrier; dig deeper into traditional Chinese culture, empower national brands with design power and cultural power, and deliver brand concepts.
Please briefly describe how your product communicates with consumers
Contemporary young people's awareness of health and wellness has become particularly prominent due to the accelerated pace of society, increased competition, and stressful life. They also have a strong "visual sense" of wellness products, as they prefer snacking and convenient wellness products due to less free time and less hassle. In order to meet the visual and functional requirements of millennials, Wonderlab's light food shake products incorporate the elements of the national trend, IP image design, blind box format, convenient and fast food packaging design, and a variety of flavors to meet the target consumers from visual, functional and functional aspects. WonderLab's Silk Road National Tide Light Food Shake Gift Box not only redesigns Chinese cultural elements visually but also uses cultural and creative elements to convey the spirit of traditional culture more concretely. The design team researched the differences between the hair buns in the early, middle, and late Tang dynasties, and finally chose the popular chignon of the Tang Dynasty and the basic bun of the middle Tang Dynasty. In order to reflect the different raw materials and tastes, the headdress of the ladies also uses details such as cinnamon and almond decoration, which is unique and charming. The hidden doll is also one of the highlights of the design. The appearance of the hidden doll is a fusion of modern functional style and national style, and the outdoor feeling and functionality represented by the functional style fit well with the scenario of the Silk Road desert adventure, which is also a collision of modern fashion and traditional culture.