Company Introduction

WULI COCOA is founded in 2021. Its classical products won the medal from the Belgian International Delicious Award (recommended by 200 Michelin star chefs) Top 1 Brand of Cocoa Category in the Tmall Expanded businesses into novel retail scenarios, such as selling in 7-Eleven in the region of Chongqing and Fresh Hema in the region of Beijing. Received the invitation to join the membership of China Cocoa Innovation Platform, and qualified to participate in the development of industry standards.

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2021年8月

Target Consumer

关注健康生活方式，有肠道问题或注重肠胃健康的Z世代人群

Weight/Volume per Pack

25g*6袋/盒

Price per Item

天猫旗舰店正常价 49元/盒（150g，25g*6袋） 大促&直播价39元/盒（150g，25g*6袋）

Storage requirements

常温储存

Marketing Area

中国的大陆地区

Distribution Channels

淘宝、抖音等线上渠道

Product concept, highlights and added value

The core value of WULI COCOA is developing “Super Food” based on continuously surveying and evolving.The exclusive formula was developed according to the drinking habits of Chinese people, with extending the idea of compatibility and synergy from the traditional Chinese medicine, to effectively increase the rate of nutritional absorption by 30%. Reshaping the logic of healthy drinks which could be beneficial for intestinal health through the conception of “Emotional Drinks”. As the Super Food recommended by the United Nations, Cocoa contains the high dietary fiber which can effectively improve gastrointestinal motility and digestion, and benefit to the intestinal environment. The antioxidant power is 10 times of that in blueberries. Catechin promotes the secretion of serotonin, effectively regulates mood and relieves stress; polyphenol flavonols is beneficial for cardiovascular; theobromine suppresses appetite and promotes metabolism; stearic acid can reduce cholesterol.With the origin traceability and the global cocoa growing area, each ingredient screening adheres to strict restrictions of the origin growth environment. Selecting cocoa powder from Ghana, West Africa and Indonesia for compounding, using electronic tongue, electronic nose and other scientific technologies to digitize the flavor to achieve a rich taste level without additives. After 120 sampling and polishing, the final presentation of 200 people's internal test evaluation: the absolute “zero addition” was finally achieved.Using 15-year-old palm sugar from the Philippines, with 3 kinds of sweetness sources, to achieve 30% of sweetness without cane sugar, and low GI without the feeling of "sugar substitutes". Meanwhile, the smoothness is to be increased by 25%.

Please briefly describe how your product communicates with consumers

The problems of intestines and digestion has become one of serious issues in modern life, especially for those who are called Generation Z as their irregular living style and unhealthy dietary habits.Although products such as ordinary supplements and probiotics can bring some instant effects, it is difficult to take them for a long term since the issues of tolerance, palatability and taking habits. The high dietary fiber content can improve the intestinal environment. Cocoa is one kind of crude fiber food, which is a super food recommended by the United Nations.For the starter of the breakfast or drinks for the afternoon tea, cocoa could effectively solve the habitual problems of palatability and long-term consumption. To help people solve intestinal problems via the crude fiber from cocoa. All designs from the inner package to the delivery box, WULI COCOA always try to create the feelings of surprise. The big icon, “可”, shows on the face of inner package, to enhance the recognitions, memory points and relevant cognitions of brand, which is pretty easy to share on social medias by clients to increase the exposure of brand.The face of delivery box is printed with a distinct "Here is a gift, would you like it?", which is highly recognizable to increase social attributes and nudge consumer to purchases.