Company Website

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Company Introduction

Matchall New Food Gift was founded in 2016, it is a cultural, creative and food gift brand for new-era Chinese consumers. We will continue to create cultural and creative food gifts with taste, beauty and fun, delight the taste buds of the public, bring Chinese traditional festivals back to the life of a new generation of young people, and make Chinese festivals more delicious, exquisite and ceremonial.

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2019年11月

Target Consumer

新消费群体

Weight/Volume per Pack

360g

Price per Item

149元/盒

Storage requirements

常温储存

Marketing Area

中国大陆地区、北美地区、欧洲、东南亚地区

Distribution Channels

天猫、抖音、有赞、小红书等线上渠道和盒马、Ole’、麦德龙、罗森等线下精品商超渠道。

Product concept, highlights and added value

1、Matcha Cube is a new Chinese pastry, the cubic Chinese appearance with the Western taste. The outer skin is made of Matcha cheese milk pastry made of high-quality Matcha with seaweed and bamboo leaf fragrance. The inner filling is made of three healthy ingredients: red bean, purple potato and autumn chestnut, combined with super large salted egg yolk sauce and flowing salted egg yolk. While ensuring the taste, the formula reduces oil, sugar, and unnecessary additives, it adopts food grade high-quality customized fresh locking box and sealing design, which greatly reduces the oxygen permeability and makes the food expiration date physically prolonged. For the second year in a row, 2021-2022, it won the international delicacy award of "Superior taste award"from International Taste Institute, Brussels.and in 2022, it received two stars, judged by hundreds of top European chefs. 2、Matcha Cube focuses on shape innovation and taste innovation, avoiding the drawbacks of traditional moon cakes. Under the concept of healthy diet and new lifestyle, it is not only healthy, delicious and high appearance, but also has a sense of ceremony and emotional social value. Different from traditional Chinese moon cakes, Matcha cube is a cubic moon cake, and the production method of "combination of Chinese and Western" is adopted. Traditional moon cakes mainly rely on high oil and sugar to ensure the food expiration period. On the basis of ensuring the freshness and health of food materials, Matchall New Food Gift solves this problem by upgrading the freshness of packaging. In 2021, the inner packaging of products to sealed fresh box is innovated and adopted for the first time. The pharmacy grade sealing design ensures that food materials inside are fresh and easy to preserve, both visually appearance and tactile experience makes the overall product more textured, healthier and more environmentally friendly.

Please briefly describe how your product communicates with consumers

1、As one of the most popular products of Matchall New Food Gift, the first reason is that it has strong product power. Fans have high recognition of the product and countless reputation gained by the product . Only by winning the reputation of consumers a product can really win in the market. We found that the fans of Matcha Cube are new middle and high-end consumers in the age group of 18 to 30, mostly women. White collar workers account for the vast majority, and often pay more attention to the quality of life, have high taste and strong consumption desire, strong consumption demand for new products. They are willing to pay for their wishes and have the purchasing power. Based on this, a lot of organized or volunteered KOC and KOL highly recommended the product in social media such as the Little Red Book as the mouth marketing strongly established. 2、The differentiated packaging of Matcha cube can meet the needs of different people, different scenarios and different price bands. In the traditional Chinese Mid Autumn Festival, as a gift for the Mid Autumn Festival, it is exquisite, decent and precious; In daily life, it can also be used as afternoon desserts. It is very suitable for exquisite afternoon tea between close girlfriends or tea break for family reunion. The Matcha Cube is made of Matcha cheese milk pastry composed of high-quality Matcha with seaweed and Bamboo leaf fragrance. The filling is made of red beans, purple potatoes and chestnuts separately for 3 flavors, combined with super large salted egg yolk sand, flowing salted egg yolk in the center, It can be eaten directly at room temperature, or it can be roasted slowly at low temperature or heated slightly in microwave oven. It tastes more sandy, waxy, delicate, sweet and dense. A variety of gift boxes with different styles meet the gift giving needs of consumers in different scenarios.