Company Website
https://shuilandundun.tmall.com/search.htm?spm=a220m.1000858.1000725.3.280161e3PQwlLb&user_number_id=2211629402759&rn=667dc035d588a495a85b69c56993b371&keyword=%CB%AE%CC%A1%B6%D6%B6%D6
Company Introduction
The Otter Dun team was established in 2019 and has spent two years and more than 400 R&D innovations and adjustments to create the Super Instant Fruit Tea, Super Instant Raw Coconut Latte and Super Instant MIX product series through its original fresh extract freeze-drying technology. On 15 April 2021, Otter Tons was officially launched on Tmall and other internet e-commerce platforms. As a pioneering brand of super instant freeze-dried fruit tea, Otter Tons is committed to providing the public with a more convenient and healthy "Instant fruit tea,freshly made every day,a cup of fruit tea in 3 seconds" tea option.
Design Drawings
Ingredients List Photograph
Actual Photographs
Launch Date
2021年4月
Target Consumer
一二线都市白领与学生群体,15-35岁
Weight/Volume per Pack
90g/盒
Price per Item
69元/盒
Storage requirements
常温储存
Marketing Area
面向全国销售
Distribution Channels
线上包括天猫、京东、小红书等综合购物平台,社区团购、社群渠道等,线下包括KA商超、新零售业态等
Product concept, highlights and added value
Innovation: In the instant tea category, Otter Dun has pioneered the cube-shaped super instant fruit tea cube. The 4.5cm diameter fruit tea cubes have been launched and improved to fit into almost all visible cup sizes on the market, solving the problem of on-the-go brewing for consumers. In the past two years, the product has undergone more than 400 flavour and freeze-drying tests to achieve the three features of instant, low sweetness and richness, and its 'freshly extracted freeze-dried' technology has also applied for national patent protection. The product is also suitable for more scenarios, such as high-frequency office scenarios, and fragmented business meetings and travels, where it can be taken with you for instant brewing. The water can be brewed to restore a full glass of fresh pulp and juice, with no loss of flavour or nutrition. Not only can it be dissolved in plain water, the freeze-dried tea cubes can also be quickly dissolved in yoghurt, sparkling water, coffee and many other beverages. Product ingredients and flavours: Otter Dun currently creates two series containing more than ten flavours, namely the Fruit Tea series and the MIX series. In terms of flavour, the raw coconut series, which is the main warming drink in autumn and winter, has added refreshing raw coconut water and raw coconut milk to develop the first super instant fruit coffee - raw coconut latte. The Raw Coconut Latte is refreshing and smooth, the Raw Coconut Mango is rich and fruity, and the Raw Coconut Matcha Red Bean is refreshing and tea-like; the MIX flavour, as a targeted R&D model, is led by special blending, with 3 flavours each DIY for different drinks, allowing for special blending of another flavoured drink.
Please briefly describe how your product communicates with consumers
Product development concept: Otter Dun is designed to meet the daily demand of young consumers for new tea drinks and the market trend of healthier tea drinks, creating "more convenient, healthier and tastier" fruit tea products for white-collar workers in first and second-tier cities. Product development and design concept: Self-developed patented "fresh extract freeze-dried" technology, locking a cup of fruit tea into a freeze-dried block with 0 loss, and a cup of water can be restored, regardless of the scene and water temperature. With no added cane sugar, the sweet and sour flavour of the whole cup comes from fruit, and a cup of 60 calories is only one eighth of that of takeaway milk tea, which not only makes drinking fruit tea more convenient, but also makes drinking fruit tea more healthy and free. It not only makes drinking fruit tea more convenient, but also makes drinking fruit tea more healthy and free. It provides a more healthy and tasty tea solution for young people's fast-paced life. Product packaging design: The design concept is extracted from the brand's value proposition "free at hand", which abstractly depicts the state of fruit tea floating on the water surface to form a unified design language, and combined with clear packaging information to convey clear brand awareness and product information recognition to young consumers.The design style favours minimalist colour blocking and street cool, using a large number of rich colours to differentiate the flavour of the product, in line with the appetite perception brought by the fruit tea and the youthful pleasure the brand hopes to portray. Marketing activities: At present, Otter Tons has covered mainstream platforms and content communities such as Tmall, Douyin, XiaohongShu and WeChat. The number of consumer notes on the Little Red Book platform has also exceeded 5,000. The number of Weibo-related topics read has exceeded 10 million.