Company Website

https://www.jmlfood.com

Company Introduction

Jinmailang is a large-scale digital FMCG company. Its business covers three major sectors: instant food, noodles and drinks. Its products are sold all over the country and exported to more than 50 countries and regions. The enterprise has strong product innovation capabilities, which has established two innovation centers: Jinmailang Central Research Institute and Jinmailang Brand Positioning Research Institute. Jinmailang is committed to becoming the company that is best at making great products, reshaping the industry pattern with the power of innovation, and keenly discovering and understanding market needs. From Yitongban Instant Noodles series, Liangbaikai Cool Boiled Water to The Ramen Way - Fan’s 0 Fried Healthy Noodles series, Jinmailang has created a variety of star products, which are deeply loved by consumers everywhere.

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2022/1/1

Target Consumer

以Z世代和新锐白领为代表的悦己型消费群体

Weight/Volume per Pack

139g

Price per Item

杯装指导价9.9元/杯 桶装指导价12.9元/桶

Storage requirements

常温储存

Marketing Area

全国

Distribution Channels

线上：天猫、抖音等电商平台； 线下：一二线城市CVS连锁便利店、KKV等潮流零售商、智能货柜等

Product concept, highlights and added value

1) Appearance is power: We invited a well-known designer Tiger Pan's team to create a series of product packaging for The Ramen Way. We believe this product can be the game changer of instant food market. Most of today's product designs are heavily homogeneous and outdated, we think this product design can stand for future, also attract a lot of Gen Z consumers into it. 2) Strong convenience: Some brands make convenience food no longer convenient, that the cooking time is greatly extended. The Ramen Way uses the latest technology which makes the rehydration ratio as high as 152%, in this way could the original taste of Japanese noodle be restored only in 3 minutes. 3) Cost-effective: Compared to some instant food brands, The Ramen Way provides consumers with a more cost-effective choice for their daily diet on the condition that consumers can easily enjoy the experience of Japanese noodles. 4) Healthy choice: The Ramen Way independently developed the straight strip cutting technology and special cooking technology. And the 0 FRY noodles can decrease 1/3 calories than traditional fried noodles. To match the industry trend of health upgrade, The Ramen Way meets the demands of consumers in the aspect of diet health.

Please briefly describe how your product communicates with consumers

Every moment of exclusivity deserves special treatment. The Ramen Way is the authentic noodle bistro for everyone, accompanying those who enjoy themselves in life. With the original intention to deliver a bowl of good noodles to consumers, Jinmailang has been dedicated for 27 years, striving to restore the classic taste and nutrition of ramen, thereby creating a new generation of healthy 0-fried noodles -- The Ramen Way. Drawing inspiration from the traditional Chinese cooking techniques, The Ramen Way breaks through the traditional fried instant noodles process and opens a new era of 0-fried healthy noodles, making consumers fall in love with 0-fried noodles and the great dining experience they have never had before.