Shayla Zhang is currently the Executive Director of the Consumer Goods Group at Frost & Sullivan Greater China, bringing over a decade of experience in the consulting industry. She has served numerous Fortune 500 multinational corporations, state-owned enterprises, and investment institutions. Shayla has led various types of consulting projects, including corporate strategy consulting, management consulting, IPO advisory services, market entry strategy analysis, consumer insights, mergers and acquisitions, and due diligence.
Ms. Zhang has extensive experience in the consumer sector, having overseen and participated in the management and execution of over 200 consulting projects. Her clients include renowned dairy and upstream companies such as Yili, Feihe, Junlebao, New Hope Dairy, Kabrita, Anchor, Royal FrieslandCampina, Milkground, China Shengmu, Synutra, Youran Dairy, AustAsia Group, etc.
Shayla graduated from Fudan University with a bachelor's degree in Economics.
4.2H - Hall A1
In recent years, the dairy industry seems to have entered an "innovative spring," with "new products every week" gradually becoming the new norm. If "new products every week" reflects the market's dynamism, then the success of these products must have something to do with their innovative elements.
On this topic, we've invited three "successful selling" brands: "Haihe", praised as the Shining Example of Domestic Products and Divine Milk by online netizens; "New Raspberry", the first to enter the stirred yogurt race and become a growth dark horse; and "Da Vinci", a treasure brand whose annual sales have skyrocketed from 30 million to an impressive 260 million yuan in just three years. Together, we'll explore the strategies behind selling and buying products.