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Gin Zhang is head of Chinese Baijiu(Sichuan & Guizhou)in M2C Business Unite, TAOBAO & TMALL GROUP;
Former 4A Creative Director with over 10 years of experience in the advertising industry; responsible for offline & online brands of FMCG/Sports & Outdoor/Vehicle.
Joined Alibaba Group In 2017, 3 years of experience in Platform membership dept, 3 years category management, now in charge of brand growth for Chinese Baijiu(Sichuan & Guizhou)in TAOBAO & TMALL, Deepen Chinese Baijiu brand channel transactions, industrial cooperation & crowd expansion.
1. What scenarios would make contemporary young people want to initiate a drink?
2. In these scenes, what kind of products can be selected?
3. How should alcoholic beverage brands adapt to changes in consumer behavior?
Neil, founder of BLUE DASH, a new drink brand that continues to grow sales by 200% year-on-year in the first half of 2023, Gin Zhang,head of Chinese Baijiu (Sichuan & Guizhou) of TAOBAO & TMALL GROUP with years of experience in industry collaboration and consumer expansion, will share their insights and practices with us.