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Gin Zhang
Alcohol Talks (1 Day Only)
Head of Chinese Baijiu (Sichuan & Guizhou) , M2C BU
TAOBAO & TMALL GROUP

Gin Zhang is head of Chinese Baijiu（Sichuan & Guizhou）in M2C Business Unite, TAOBAO & TMALL GROUP；

Former 4A Creative Director with over 10 years of experience in the advertising industry; responsible for offline & online brands of FMCG/Sports & Outdoor/Vehicle.

Joined Alibaba Group In 2017, 3 years of experience in Platform membership dept, 3 years category management, now in charge of brand growth for Chinese Baijiu（Sichuan & Guizhou）in TAOBAO & TMALL, Deepen Chinese Baijiu brand channel transactions, industrial cooperation & crowd expansion.

Event Introduction
Alcohol Talks (1 Day Only)
 · 06/25 (Day 1)
Keep Alcohol Engaging
*All the "young people", "youth", and similar expressions mentioned in the agenda refer to consumers of legal drinking age (LDA) according to local laws and regulations.
4.2H - Silk Road Hall
Reconstruction of People, Product & Place
14:50
[Panel Discussion] Reshaping the People-Product-Scene of Alcohol Consumption

1. What scenarios would make contemporary young people want to initiate a drink?

2. In these scenes, what kind of products can be selected?

3. How should alcoholic beverage brands adapt to changes in consumer behavior?

Neil, founder of BLUE DASH, a new drink brand that continues to grow sales by 200% year-on-year in the first half of 2023, Gin Zhang,head of Chinese Baijiu (Sichuan & Guizhou) of TAOBAO & TMALL GROUP with years of experience in industry collaboration and consumer expansion, will share their insights and practices with us.

Link to agenda