Jiaxing Wang, co-founder and head of product development and marketing of Gebiliunainai, holds a master's degree in Agricultural Product Processing and Storage Engineering. With seven years of experience in the food and beverage industry, Wang has a profound understanding of the product supply chain, packaging, and marketing strategies in the fast-moving consumer goods (FMCG) sector.
Currently, Wang leads the product development team of Gebiliunainai, focusing on dairy product research and development, and gaining insights into market and industry trends. Wang conducts in-depth analyses of marketing strategies, formulates brand marketing and product development strategies, and drives the expansion and breakthroughs in the product supply chain business of Gebiliunainai.
4.2H - Hall B2
In 2020, Gebiliunainai's limited edition buffalo milk was launched, with 10,000 boxes selling out within 24 hours during the pre-sale,
From 2021 to 2022, Neighbor Liu's cumulative sales scale increased tenfold year-on-year,
In 2024, the new A2mini milk reached over 10 million yuan within 48 hours of its launch, becoming the top-selling milk product on Douyin.
Starting from scratch to develop the buffalo milk and A2Mini formula, how did Gebiliunainai, through consumer insights based on human nature, years of R&D accumulation, and an extreme pursuit of user experience, develop differentiated dairy products and establish a competitive edge in the highly concentrated dairy market?