Ami is currently responsible for marketing services for Tetra Pak's APAC. She is dedicated to driving innovations with customers. With over 20 years of marketing experience in the food and beverage sector, particularly in product positioning, packaging management & innovation, Ami has successfully fostered numerous notable achievements. In this ever-changing market, Ami upholds the value of “make the change happen”. She is devoted in pioneering with customers, and together, creating greater value and to achieve win–win outcomes.
4.2H -Hall C2
In the age of the fast pace, consumers are sceptical of the ambient foods that they can't go without. Suppose you've ever taken a closer look at the ingredient lists of ambient food. In that case, you'd be surprised at how far they've come from illegal food additives and how unique and diverse the packaging is. However, most consumers, and even some in the industry, are still stuck in the years ago. "People harbour prejudices which are tantamount to the formidable mountain. "perhaps we need more companies with the spirit of a "Foolish Old Man" to remove some of the misunderstandings in people's minds about ambient foods. From the three key points of R&D of flavours, category differentiation and packaging diversification, how can ambient food players seize the innovation? Dispelling the misunderstanding of "temperature", how many growth opportunities are hidden under the ambient track?