Throughout his illustrious career, Asawin Phanichwatana has won numerous accolades including being named Southeast Asia Creative Person of the Year. He has been a grand jury / jury president at regional and international awards shows including Cannes Lions, New York Festivals, Spikes Asia, Dubai Lynx, AdFest and many more. He is a regular guest speaker at various universities, and frequently hosts workshops for marketers and creatives across the globe. He is also the current President of Bangkok Art Directors’ Association as well as its affiliate school that helps nurture next generation talents.
4.2H - Hall E
Thai advertisements are a unique presence in the industry—what you can't imagine, Thai ads can achieve. While this may sound like a joke, you can always trust Thai ads! They'll make you "guess the beginning of the story but never the end." After watching, you'll find yourself savoring every moment, wanting more...
In one commercial, a Thai girl, desperate to make friends at her new school, tries various methods learned from her friend but fails until she discovers an app. Within three hours, the video hits a million views, and the app's downloads soar by 28% in just one day!
So where does the magic of Thai ads come from? And what lessons can we learn from them?
(Resource: WPP website)