Eddy is WPP Managing Director & Head of WPP Tech in China. From creative, media, PR, commerce to experience, WPP Tech enables WPP operating companies like Ogilvy & GroupM to better harness the power of data & AI to unlock incremental growth for clients and WPP.
Eddy is a seasoned expert in data & AI technologies. Besides being the head of data & AI for WPP in China, he was Accenture Data SME, CTO and/or Chief Data Scientist for multiple companies, and he is a patent holder in data analytics. Eddy is also experienced in enterprise innovation & venture investment. Apart from working on growth strategy & strategic investment at WPP, he was Accenture Ventures & Open Innovation Greater China Lead. Eddy holds a Master's of Finance from Peking University.
4.2H - Silk Road Hall
The days of one-size-fits-all marketing are fading faster than a fleeting trend. In today's hyper-connected world, consumers demand personalized experiences that resonate with their individual needs and desires. This is where Next-Gen MarTech steps in, no longer just about demographics, but with the power of AI and big data analytics, deep dives into individual preferences, buying habits, and even emotional triggers.