Wenjie Wang, Deputy General Manager of Sales at Haoxiangni Health Food Co., Ltd., a Human resources management division. She has served as the Director of Human Resources Center, Special Assistant to Marketing Center, Director of Large Single Product Business Unit, and Sales director of shopping malls outside the province at Haoxiangni Health Food Co., Ltd.
In 2023, Ms. Wenjie Wang, as the Chief Executive Director of Growth, was fully involved in the development, launch, and sales promotion of Haoxiangni Hongxiaopai's large single product. Based on the market trend of healthy food, combined with the company's own development and advantages, within six months, Hongxiaopai became the top selling Jujube kernel pie product on the entire network, and gradually became Haoxiangni's second growth curve product.
4.2H - Hall D1
In the face of performance growth, channel is undoubtedly a strong correlation variable. In the snack market, each transformation in distribution channels often leads to the rise of new brands, driving changes in the snack industry. Previously, there were Three Squirrels and Be & Cheery, who successfully mastered the "traffic code," and now there's MMHM Group, seizing the bulk purchase opportunities...
Haoxiangni invested in bulk selling in brick-and-mortar stores, Jiashili comprehensively build omni-channel and continuously expands sales networks. In the surging snack market, how can brands make high growth sustainable? Fully embrace the changes in channels should be the key!