Vicky Li, One Dog Doge brand founder. In 2020, she created the frozen snack brand "One Dog Doge", mainly responsible for product development, brand strategy, marketing and other businesses, and has rich experience in brand management and FMCG industry.
4.2H - Hall B2
Is the New onsumer model defined by "asset-light + heavy operation"? A light frontend and robust Backend might be the key to navigating the era of cost-effectiveness.
Focus on One Dog Doge, the Shumai Brand with manufacturing-distribution-retail integration. Faced with competition from white-label products and the risk of formula leaks from OEM factories, One Doge reduced live streaming investments to control marketing costs while retaining profitable channels. Despite significant expenses, they built their own factory to refine product quality and expand their B2B OEM business. Now it has surpassed 200 million yuan in sales and become the top1 in the Shumai sub-category on Tmall for 2023. Even if the cost is huge, why did they choose to build their own factory?