Kevin studied finance & management before joining Novozymes more than 6 years ago in our global marketing department. He has since gained a deep understanding of trends, challenges, and opportunities in the baking industry, allowing him to navigate well in the dynamic space of baking as the Global marketing manager. His familiarity with our products, their value proposition, and pricing enable him to effectively showcase their positive impact on the baking industry, and our customers.
4.2H - Hall D1
Data shows that over 87% of consumers are choosing products based on ingredient lists, yet the lengthy ingredient lists in baking products often make them "difficult to understand and hesitant to eat." How can the challenge of ensuring that clean label foods are also delicious be overcome?
Biological solutions from nature can reduce the addition of emulsifiers during the baking process while maintaining excellent taste. In short: clean and delicious! Let's explore with Novonesis how biological enzymes can "activate" the clean label baking market, making it clear for consumers and ensuring they can eat with peace of mind.