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Jessica Xu
Marketing Talks
Former PR & Marketing Director of Prologis China

She has about 20 years of experience in communication across B2B & B2C industries, involved in all aspects of branding, PR, corporate communications, ESGIR and marketing. Prior to joining Uniplan, she worked for Prologis, the world leading logistics real estate company, SGS Switzerland based company, Walmart and advertising agency TBWA.

She holds a Master's degree in Marketing and Management from Loughborough University, UK; and a Bachelor's degree from Beijing International Studies University.


Event Introduction
Marketing Talks
 · 06/25 (Day 1)
Growth and Beyond Growth
4.2H - Hall E
Users Positioning
Link to agenda
Marketing Talks
 · 06/25 (Day 1)
Growth and Beyond Growth
4.2H - Hall E
Users Positioning
10:35
Decoding the Secrets to Becoming No.1 in Category: Insights from Haohuanluo & Yellow Swan

As the leading brand of authentic Liuzhou Luosifen, Haohuanluo has continuously driven the popularity of Luosifen through relentless product innovation and cross-industry marketing. This has secured its position as the "center stage" in the instant food sector, maintaining the global top sales of Luosifen for six consecutive years.

Yellow Swan pioneered the new category of "edible raw eggs" from scratch. By redefining the category and creating a systematic growth loop, they achieved a sixfold growth in two years, with annual revenue surpassing 1.8 billion yuan. Yellow Swan has successfully tackled the branding challenges in the 300 billion yuan egg market.

Link to agenda