Jun Ma, born in 1985, is a graduate of Central China Normal University. He possesses six years of experience in 4A advertising companies and five years of experience in chain industry marketing. His expertise lies in brand communication and digital marketing, where he has developed a profound understanding and insight.
Currently, Jun Ma serves as the Director of TIANLALA Brand Operation Center, overseeing various aspects of the business such as brand strategy, brand communication, marketing promotion, public relations, and more. He is accountable for the company's brand marketing results and leads his team towards achieving the most influential brand in the tea industry.
Established in 2015, TIANLALA has been refining its market presence and product offerings for over a decade. As of now, there are more than 7,000 stores nationwide, spanning across over 300 cities.
4.2H - Hall E
If you live in a first- or second-tier city, you might not be familiar with Tianlala. Yet, it has silently "branched out" across county towns, townships, and schools, opening 7,000 stores in a decade. This number even surpasses McDonald's 6,657 stores (as of February 2024). How has Tianlala managed to expand so rapidly in lower-tier markets? What patterns have be identified in these markets, and what "battle-tested" experiences can be shared?