Christian Halsted is a trained sociologist turned brand and business advisor within the food and beverages sector. He helps future-proof businesses through brand strategy, consumer insights, new product development, design and commercial growth identification.
For 15 years, he has consulted on brand strategy, helping international companies and local start-ups grow their businesses. His portfolio includes work for clients like Carlsberg, Danone, TiNDLE, IsaDora, GP Batteries, La Vie, Stauning Whisky, and Orkla Foods.
As a thought leader, Christian has had his perspectives on consumer branding published in international and Scandinavian media. For four consecutive years, Danish marketing media spotlighted him as a leading figure in the national marketing industry.
4.2H - Hall B1
What does "healthy" mean? Is it about a cleaner label? More eco-friendly? Or adding functional ingredients?
Danish design company EVERLAND has not only refreshed brands like Mizone, including its zero-sugar series, and become a design partner of Carlsberg since 2003, designing the packaging for 100+ products in its brand family, but also helped the emerging French plant-based meat brand La Vie achieve the top SKU sales within 18 months of launch. Chief Strategy Officer Christian will analyze the multiple pathways to becoming a "healthy" brand and their respective design strategies.