With more than 25 years of extensive experience in the food and beverage industry, Yamada is currently Representative Director of UMAMI COLA and Chairman of the Board of Directors of the International Craft Cola Federation.
4.2H - Hall C1
UMAMI COLA adopts an upside-down cola can packaging, offering consumers a unique opening experience. However, UMAMI COLA's uniqueness doesn't stop there: founder Mr. Takahisa Yamada drew inspiration from the long history of sake brewing techniques in Japan, "brewing" UMAMI COLA using herbal plants. It substitutes sugar with Sweet Koji Rice from the Hakkaisan, and its ingredients include elderflower, tulsi, citrus depressa hayata, as well as components commonly found in energy drinks such as arginine, niacin, BCAAs, GABA, and vitamin B, etc.
Let's explore together on-site: how does the upside-down UMAMI COLA cans overturn the traditional cola market?
（Source: UMAMI COLA website）