Melvin Ng, is the Senior Vice President of Behaviorally Asia. With more than 20 years research experience, Melvin’s has helped companies propel their brands and organizations to the next level. He has worked with clients on the most demanding branding challenges from market entry strategies for new brands coming into Asia or growth plans for established power brands. He started of his career at Nielsen, Synovate and Kantar Consulting before moving to Behaviorally to lead market expansion for the business. His ability to keep adapting to the ever changing environment and coming up with updated applicable solutions for clients are highly valued. With a passion for behavioral economics, Melvin loves to get under the skin of consumers and understand why people behave and think the way they do. His category experience include working with brands like Coca-Cola, Kraft Heinz, Danone, KSF, AbInBev, Mondelez, UL, P&G, Colgate and many more.
4.2H - Hall B1
How do you capture consumers' attention on real shelves? In the online e-commerce landscape, what are the differences in consumer behavior compared to offline shopping, and how can effective communication with consumers be achieved through screens?
From theory to practice, attendees will have the opportunity to experience real-world shelves and eye-tracking technology. They will use software to observe consumers' online shopping journeys and learn from experts on analyzing shopper behavior to develop packaging strategies that excel across all channels. In the online commerce segment, TMIC (Tmall Innovation Center) will also unveil their consumer insights and packaging analysis tools tailored for Alibaba's omni-channel platform.
