Ms. Tang Li, currently in charge of the Brand Market Center, joined BESTORE Co., Ltd.(BESTORE) in 2015. She has successively worked in sectors of e-commerce business, social commerce business, brand center, etc.
In 2019, she took over BESTORE’s social commerce business and led its GMV to seize the top one in TikTok social commerce’s food and beverage consumption sector. In 2022, she served as the head of BESTORE’s Brand Marketing Center, and in 2023, she was once again in charge of the social commerce business, with rich experience in front-end and functional management.
4.2H - Hall D1
How can snack brands break through product homogenization and stand out to consumers who want it all?
Following the "Three Reductions" standard of reducing oil, sugar, and salt, Bestore has upgraded to the "Five Reductions" concept (reducing salt, sugar, fat, oil, and food additives) and launched a series of new products with a health-oriented "label": reduced salt and preservatives, zero trans fats, "Clean Label" 2.0, and more. These products achieved impressive results, surpassing 4 million in sales across all channels within one week.
What is the business logic behind Bestore's new proposition for 2024? How do their products and IP integrate into the lifestyles of young consumers? What other surprises does the brand have in store? Only at FBIF 2024 will you find out!