Rachel Chen is a Business Analyst at the Good Food Industry Consultancy (GFIC), she is responsible for industry analysis and market research in the alternative protein sector. With extensive experience in brand consulting and market research in the food and beverage industry, she leverages her rich project background to uncover profound consumer insights, supporting the development of the alternative protein sector.
4.2H - Hall A1
According to BCG, the global market for new proteins is expected to reach US$290 billion (about RMB 2.08 trillion) in 2035, accounting for 11% of the market share of all protein types. In recent years, microorganisms have also gradually come into the vision of China's agri-food companies, becoming the third largest source of protein in addition to traditional crops and livestock resources. What are the products and applications of global and local innovative companies based on different microbial species and technology pathways? What are the consumer perceptions? The results of the Consumer Communication Study on Fermented Protein Products will be presented exclusively on-site!