Cat Four Coffee in Yunnan was founded by Prisident Chen Sha. As a young entrepreneur, she has been deeply involved in the coffee industry for 13 years, focusing also on the study of corporate organization management and lean management.
Starting from scratch in 2013, she established Yunnan Cat Four Coffee Co., Ltd. After ten years of dedication, in 2023, the company achieved a splendid performance with 500 Milion in sales through both online and offline channels. It has become a leading Chinese enterprise integrating coffee production, intelligent manufacturing, and sales.
4.2H - Hall B2
Market Zero is where new categories can establish themselves and grow. CAT FOUR COFFEE positioned itself as Yunnan local coffee, then become the first brewing coffee brand in the TikTok E-commerce platform. KaiCha, with its experience as a digital products distributor, decided to launch its first unsweetened tea drink fully offline. Now it ranks 8th in the market share of China's unsweetened tea. JiǎnFǎ Wheat selects the alkaline bread category and sold 300 million yuan in 2023, making it a dark horse brand for annual growth marked by Oceanengine
What are the learnings from their alternative approaches? How to find the market zero as efficiently as they did?