SANCHUAN, post-85s, has experience in advertising for 5 years and starting up his own business for 13 years.

Now, he is the CEO of DONG TO GO, the new retail brand owned by DA DONG Group.

He stressed his conviction that beauty is the visible competitiveness in retail.

Thanks to beauty, DA DONG has brought Chinese cuisine back into the global spotlight;

Thanks to beauty, the DA DONG sliced roast duck has turned the public's perception of traditional roasted duck on their head, become a bestseller, and created a new era of roasted duck.

DONG TO GO's new products are praised for having fantastic customer experience and aesthetic packaging design. As beauty becomes a fundamental competitive factor in the retail industry, how can we interpret products with beauty, enhance the customer experience's value, and overcome traditional catering constraints?