Bai Xuedong, Vice President, co-founder of New Hope Blue Sea Dairy (Da Vinci Yogurt). Now responsible for the market management center and e-commerce center, leading the implementation of brand strategy, innovative product development, online e-commerce platform sales management. Da Vinci takes "yogurt taste good" as its brand positioning and product development concept. In 2021, Da Vinci Yogurt has been listed in major cities across the country, and has successively launched a series of innovative yogurt products such as Good Satisfaction, Da Vinci Excellent Shape, pudding yogurt, 5 Black 5 Red, etc., maintaining a growth rate of more than 200% from 2021 to 2023. Before joining Da Vinci, Mr. Bai Xuedong worked as a yogurt product manager in a large dairy industry. He has more than 20 years of practical experience in the dairy industry and is a veteran of the yogurt industry.
4.2H - Hall A1
In recent years, the dairy industry seems to have entered an "innovative spring," with "new products every week" gradually becoming the new norm. If "new products every week" reflects the market's dynamism, then the success of these products must have something to do with their innovative elements.
On this topic, we've invited three "successful selling" brands: "Haihe", praised as the Shining Example of Domestic Products and Divine Milk by online netizens; "New Raspberry", the first to enter the stirred yogurt race and become a growth dark horse; and "Da Vinci", a treasure brand whose annual sales have skyrocketed from 30 million to an impressive 260 million yuan in just three years. Together, we'll explore the strategies behind selling and buying products.