Yu Chunhsien, Alex, Head of Product Development and Import from M Commerce Group Co., Ltd.
As a retailing expert who has more than 20 years of experience, previously worked with Carrefour, Tesco and Spar as top management. Now in charge of revolutionary upgrading on own brand with M Commerce Group while the company is also facing a big transformation.
Full of challenges but also accompanied by big opportunities, which bring our customers the brand new "M-Select", this brand comes with satisfactory solutions for better lifestyle.
Secured by a very strict food safety/quality control system inline German standards and also together with a well-trained team, Alex has successfully developed and also expanded the new generation of own brands, which has also been well recognized by both professional and member customers.
4.2H - Hall A2
Frontline experience with customers all year round, powerful supply chain management, systematic innovation …retail private label giants and their suppliers have developed numerous popular new products. The evolution of private labels has shifted from price competitiveness to product strength and now towards building brand equity.
How can retailers continuously create products that appeal to consumers demanding both quality and affordability? What can different players do collectively to provide better products and services, fostering a positively competitive market environment?