Mark Greeven, who is in charge of IMD China, is the Professor of Innovation and Strategy at IMD. He has extensive experience in teaching and consulting to leading Chinese companies and innovative multinational corporations with his rich research, teaching and consulting experience in China for over a decade.

As a research member of China National Institute of Innovation Management, China and Globalization Think Tank, and Global R&D Innovation Center, his research results have been well published in major international academic journals, such as Harvard Business Review, MIT Sloan Management Review, etc., and major international media, such as: Forbes Magazine, Financial Times, China Daily, Caixin Magazine, Bloomberg, CNN, Nikkei Asian Review, London School of Economics and Political Science Business Review, etc.

Based on his several years of tracking first-hand research on China’s local digital cases, especially on Internet technology giants such as Alibaba, Tencent, Xiaomi, Bytedance, and Pinduoduo, as well as large enterprises that are more advanced in digital transformation such as Midea, Ping An, and Haier, Professor Mark Greeven proposes an original digital ecosystem framework that helps companies conduct innovation, maintain resilience, and sustain growth in an environment of high uncertainty.

In 2017, he was named to the Thinkers 50 radar list, which is known as the "Oscars of Thought Leadership in Business". His new book "The Future of Global Retail" is highly recommended by Jørgen Vig Knudstorp, Global Executive Chairman of the LEGO Group.