Weijia Qin is a Senior Global Market Insights Analyst at Innova Market Insights, an international market intelligence and research company that tracks innovations and developments within the food and beverage industry. Weijia holds a Master’s degree in Food Technology from Wageningen University and has rich experience in the R&D department in the FMCG industry. As a market analyst in the company, she combines her academic knowledge, trend spotting skills, and work experience in the F&B industry, to provide Innova Market Insights’ customers with the insights they need to succeed in the dynamic food & beverage industry.
4.2H - Hall D2
Functional foods come into a furious gallop, estimated to reach RMB 321.46 billion in 2023. As the market is increasingly regulated and more players join, research and development become the powerhouse of competition. Keeping trends in sight, which ingredients are on the brink of shooting up?