Houge, also known as Monkey King in Chinese, is the founder of WinWin Network. He is a serial entrepreneur. Previously, he co-founded a popular price comparison tool with his Tsinghua classmate Wenbin Ye, which was later acquired by Alibaba.
WinWin Network (Ma Shang Ying) aims to become the new standard for retail measurement services in the FMCG industry, often referred to as China’s ‘Nielsen’. The company has built a nationwide offline retail monitoring network, providing daily POS data-based "Brand CT" services to FMCG brands. This service automatically scans the sales performance of millions of food, beverage, and household & personal care products across the country, offering quantitative analysis on product innovation, category trends, and channel competition. WinWin Network has raised over ¥100 million in funding from well-known venture capitalists.
Houge holds an M.S. from the University of Washington at Seattle and a B.S. from Tsinghua University.
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In less than two years, artificial intelligence (AI) has made a quantum leap in understanding human language and can finally understand human speech! TheF&B industry is also actively embracing the AI era, with major companies like Coca-Cola and Nestlé making significant investments in AI technology across product development, marketing creativity, and data mining.
Leveraging the vast offline retail data of the WinWin Network brand and the latest AI technological capabilities, WinWin Network AI is coming soon! With just "one sentence," you can quickly grasp new product launch trends and analyze category competition dynamics.