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Shirley Zhu
Alcohol Talks (1 Day Only)
Research Director – Greater China
IWSR

Shirley covers the Greater China region for IWSR Drinks Market Analysis. With extensive market research experience in food and beverages across Asia, she has helped many multinational companies achieve their strategic objectives over the past 20 years, and is passionate about insights and innovation. Shirley is native Chinese and holds a degree in Business Administration from Shanghai International Studies University.

Event Introduction
Alcohol Talks (1 Day Only)
 · 06/25 (Day 1)
Keep Alcohol Engaging
*All the "young people", "youth", and similar expressions mentioned in the agenda refer to consumers of legal drinking age (LDA) according to local laws and regulations.
4.2H - Silk Road Hall
Sipping Across Borders
09:30
Address from Chair

Sipping Across Borders: Strolling Through the Global Alcohol Markets

Link to agenda
Alcohol Talks (1 Day Only)
 · 06/25 (Day 1)
Keep Alcohol Engaging
*All the "young people", "youth", and similar expressions mentioned in the agenda refer to consumers of legal drinking age (LDA) according to local laws and regulations.
4.2H - Silk Road Hall
Sipping Across Borders
09:50
[Inspiring Talk] How Did the Negroni, Which Has Been Popular for More Than 100 Years, Find New Inspiration in China?

In 2023, the groundbreaking collaboration between Wuliangye and Campari gave birth to a novel cocktail named "Wugroni." This innovative concoction not only pays homage to Negroni's enduring popularity but also opens up fresh avenues for the cross-cultural exchange and mutual admiration between East and West. What unique perspectives and considerations guided Campari in embarking on this inspiring journey of collaboration?

 

Link to agenda