Linda has close to 30 years of experience in the food & beverage industry focusing on product innovation, food safety & quality, regulatory compliance and supply chain management. Linda worked in The Coca-Cola Company from 1996 to 2016 for varies roles, including heading Asia Pacific R&D Center, and vice president of Greater China & Korea Business Unit, Technical & Supply Chain. Linda joined Starbucks in 2017 as vice president, Product lnnovation and Food Safety & Quality Starbucks China &Asia Pacific, leading Product lnnovation, Food Safety & Quality and regulatory affairs functions. Linda serves as vice Chairman of China National Food Industry Association (CNFIA), and also served as board director for several F&B companies such as TJJM, SCMC, CBPC.
Linda graduated from Shanghai Jiao Tong University (SJTU) and majored in Bio-Chemical Engineering in 1993, and also obtained an MBA degree from SJTU in 2004.
4.2H - Hall C1
Restaurant chains grew from 12% in 2018 to 19% in 2022, according to Meituan. The highest growth in chain expansion, 45% year on year, is seen in the 5,000-10,000-store band.
Starting from traditional catering channels, Hope Water achieved sales exceeding 500 million yuan within 4 years and is expanding into more dining scenes. XianMu Technology occupies 20% of the catering supply chain market, focusing on emerging leisure dining scenes and building a bridge between leisure dining enterprises and beverage brands.
Facing the continuous differentiation and upgrading of catering channels, Hope Water and XianMu Technology will interpret new opportunities for beverage brands from different perspectives.
4.2H - Hall C1
Everyone loves the taste of lemon! From classic drinks like Sprite and iced tea to upgraded options like cold-pressed lemon juice and hand-crafted lemon tea, lemon, with its balance of tartness and sweetness, brings endless possibilities for beverage innovation. The Lemon Republic, founded three years ago, has achieved sales of over 300 million yuan with an overall repurchase rate of 25%. The freshly made lemon tea brand, Lemon Right, offers consumers the experience of tasting "three types of lemon in one sip" and has surpassed 150 stores within two years of its establishment. Mengtai Biotechnology is rooted in the industry, pushing Tongnan lemons into broader markets...
How did lemon become a classic flavor in the beverage industry? Currently, what other opportunities are there for innovation based on lemon?