Nash Feng has been working as strategic positioning consultant for more than 10 years. After his graduation from Univesity of Pennsylvania, he joined Ries Positioning Strategy & Consulting (China).
Nash and his team spend most of their time on the road consulting with top companies and organizations in China from Moutai Group to Robam Appliances, Baheal Pharmaceutical, Xijiu Corp, Tiger Bang Chili Sauce, Government of Qinghai Province.
4.2H - Hall C1
Asia Sarsae has an annual sales volume exceeding 200 million bottles, originating from Fujian and eventually listed in Singapore by Yeo Hiap Seng. Guhe sour plum soup can sell tens of thousands of cups a day... More and more local specialty beverages are gradually being accepted by the public. In the current era of "small is beautiful" that is approaching, how can local flavored beverages, which no longer blindly pursue "flagship products", become more and more "beautiful"?
4.2H - Hall C1
Regional flavor beverages have endless potential, but they still face various challenges in the actual sales process: How can specialty products integrate into the dietary culture of other regions? How can product packaging retain its uniqueness while appealing to a broader audience?...
We have invited guests from Ries Category Creation Strategy & Consulting, Intuivia & TMICto lead us in analyzing specific problems and finding new growth strategies.