Mr. Xuhong Yao, Vice President of Dongguan Sugar & Liquor Group CO., LTD and General Manager of Caihua Trading CO., LTD (YOLLECT UNION), has served these companies since 2001. An EMBA degree in CUHK and over 20 years of endeavors in the field of chain convenience store and business trading make him a professional in domains including merchandising and supply chain, digital operation, and omnichannel marketing. He is a practitioner in the convenience store industry, and a member of the CCFA Convenient Store Committee, New Retail Committee and Future Leader Roundtable.